SmoothSale

Zeus AI Proposal

Prepared for Adam Graver, SmoothSale. Zeus Client Id SMS-001. 9 June 2026, Rev 1. Subject to Copyright.

1.1 Offer

Zeus will build and run WhatsApp AI agents for SmoothSale to engage and qualify around 1,000 leads per month from PPC and organic enquiries, nurture long-dated seller leads (divorce, probate, inheritance, relocation) and reactivate "lost / non-contactable" contacts beyond the current 7-day calling window, with SmoothSale uploading leads via CSV/spreadsheet and Zeus routing call-ready opportunities to the buying team by email (no CRM integration in this pilot), with indicative ROI in the Pipeline Overview below (£2,000 per conversion).

Scope of Delivery

  • Lead volume and delivery: 1,000 leads per month across the three-month pilot, including reactivation of aged "lost / non-contactable" leads and ongoing inbound nurture.
  • Long-term nurture, not a 7-day window: SmoothSale leads are emotionally-driven (divorce, probate, inheritance) and typically take 3 to 16+ months to act. Zeus nurtures them on WhatsApp over months, recovering the value left behind by the current one-week (7-day) calling window, and reactivating already-paid-for dead leads.
  • Pilot setup (v1): SmoothSale uploads leads via CSV/spreadsheet; Zeus nurtures on WhatsApp; call-ready leads are routed to the buying team by email. No CRM integration in this pilot.
  • Agent workflows and scripts: qualification on situation, motivation, timeline and equity, with objection handling and booking prompts.
  • Output and KPI tracking: email alerts for call-ready leads, plus ROI reporting across replies, qualified leads, and calls booked.

Key Terms

  • Timeline: go live week commencing 22 June 2026, then a 3-month pilot run window
  • Expected value: indicative estimate, see the Pipeline Overview below (to be confirmed with SmoothSale)
  • Cost: £3,000 ex VAT (£1,000 ex VAT per month for 1,000 leads × 3-month pilot, paid upfront). £1,000 set-up fee waived.

Pipeline Overview

Outcome Summary

    Indicative, conservative estimates to be confirmed with SmoothSale.

    1.2 SmoothSale

    PLH CAPITAL LIMITED

    SmoothSale buys homes from sellers in time-sensitive situations and works with a network of property investors. This section captures the SmoothSale decision-makers and pilot champion for the Zeus engagement.

    Trading name

    SmoothSale

    Company number

    13115021

    Registered office address

    First Floor, Limewood House, 2 Limewood Way, Leeds, LS14 1AB

    Current operating context

    Pilot context

    • Primary objective: nurture long-dated, emotionally-driven seller leads to call-ready and reactivate dead leads via WhatsApp, with CSV upload in and call-ready alerts by email.
    • Current gap: leads are worked on a 7-day calling window, yet typically take 3 to 16+ months to act.
    • Pilot commercial: £3,000 ex VAT (£1,000 per month for 1,000 leads × 3 months, paid upfront). £1,000 set-up fee waived.
    Decision-makers: Rob, Jack, Zak Lawrence Advocate / Implementer: Adam Graver

    SmoothSale Team

    Rob

    LinkedIn profile photo for Rob

    Director

    Decision-maker · rob@smoothsale.co.uk · +44 7497 828210

    Zak Lawrence

    LinkedIn profile photo for Zak Lawrence

    Director

    Decision-maker · zak@smoothsale.co.uk · +44 7788 255572

    Adam Graver

    LinkedIn profile photo for Adam Graver

    Fractional Marketing Director

    Advocate / Implementer · Primary contact · +44 7377 941264

    1.3 Zeus AI

    Zeus AI Ltd is a London-based technology company that specialises in setting up AI agents that nurture contacts and book calls for your team.

    Registered address

    71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

    VAT number

    472247292

    Company number

    14908132

    Senior management team

    Portrait of Sam Oliver

    Sam Oliver

    CEO

    • Founded Lead.Pro and scaled to 37% of UK estate agents before exiting to Tosca Fund.
    • Network in real estate and financial services.
    Portrait of Matea Radovan

    Matea Radovan

    COO

    • Scaled Lead.Pro revenue 9x to £127,000 MRR.
    • Experience implementing new technology in large enterprises.
    Portrait of Mladen Pecanac

    Mladen Pecanac

    CTO

    • 20+ years of experience leading engineering across startups and global enterprises.
    • Network of high-performing AI developers in Serbia.

    1.4 Testimonials

    2.1 Meet Your Agent

    Zeus AI favicon icon

    Zeus WhatsApp AI Agent

    Example seller reactivation and nurture script

    1) Permissioned intro (Attention)

    Hi {{first_name}}, it's {{company_name}} following up on your enquiry about selling {{property_area}}.

    You got in touch about a quick, hassle-free sale. Is now still a reasonable time for a brief chat? 11:54

    Sorry, who is this? We're not ready to sell yet. 11:55✓✓

    2) Clarify + empathy (Interest)

    Yes of course. You contacted us about {{seller_situation}}. Many sellers need time before they are ready, and that is completely normal.

    Are you still thinking about selling within the next {{timeline_window}}? 11:56

    Yes, probate is still going through. Maybe in 3 or 4 months. 11:56✓✓

    3) Qualify motivation and equity (Desire)

    Thanks for sharing that. So the property is still in probate and you are looking at around 3 to 4 months.

    Do you already know roughly how much equity you would need to release after the mortgage, or are you still working that out? 11:57

    We need to clear the mortgage and get around £180k between us. 11:58✓✓

    4) Offer + credibility

    That is helpful. When the timing is right, our buying team can often make a guaranteed offer within 48 hours, with no chain and no upfront fees to you.

    Would it be useful to speak to an adviser now so you know your options when probate completes, even if completion is later? 11:58

    5) Frequency objection branch

    We do not want estate agents calling every week. 11:59✓✓

    Completely understood. This would not be a hard sell. It is one short conversation so you know what is possible when you are ready.

    Shall I ask the buying team to call you this week or next? 11:59

    6) Time objection branch

    Next week is better. Thursday afternoon works. 12:00✓✓

    7) Book the call + email handoff (Action)

    Perfect. I will ask someone from our buying team to call you next Thursday afternoon. They will confirm by email with the details we have discussed. 12:01

    Yes, that works. Thank you. 12:01✓✓

    Great. We will be in touch next week. 12:02

    How It Works

    1. Upload a CSV or spreadsheet of seller leads (first name, mobile number, plus optional situation and area fields).
    2. Zeus nurtures on WhatsApp, qualifying situation, motivation, timeline and equity over weeks or months.
    3. When a seller is call-ready, Zeus emails the lead details to the SmoothSale buying team.

    Set up process

    1. Client training meeting. We run a working session with you to train the AI so it sounds exactly right for your business.
    2. Buy a dedicated WhatsApp number. We set up a new mobile number used only for Zeus AI. This keeps customer messaging organised, professional, and easy to manage.
    3. Connect through Meta Business Manager. We connect the number through Meta Business Manager so Zeus can start conversations on WhatsApp, answer questions, nurture interest, and book calls with your team.

    Why Now?

    • Reactivate aged PPC and organic leads that dropped off after the 7-day calling window.
    • Nurture emotionally-driven sellers (divorce, probate, inheritance) until they are ready to act.
    • Go live quickly with a 45-minute setup call and CSV upload, no CRM integration required for v1.

    Email vs Message

    Message is WhatsApp/SMS. Communication channels are more important than ever. No matter how good your marketing copy is, if someone is not reading it, your effort is wasted. This shows how email is less effective than messages.

    Email

    22% open

    6% reply

    Message

    98% open

    61% reply

    *Figures are directional UK and global benchmarks sourced from Mailchimp, MailerLite, HubSpot, Esendex UK, Omnisend, SAP Emarsys, Respondi.io, and Meta or Twilio partner datasets (2024 to 2025). Email open rates can be inflated by Apple Mail Privacy Protection.

    3.3 Nudges

    Most teams stop too early. The usual pattern is to stop after two non-responsive messages, or after three non-picked-up calls. Zeus keeps follow-up consistent and useful, which is where more replies and booked calls happen.

    Where most companies stop

    After message 2 or after 3 unanswered calls, even though interest may still be there.

    Value unlocked by persistence

    52.9% of total replies come from messages 3 and 4 combined.

    Message One: 22.9% reply rate

    22.9%

    Message Two: 24.3% reply rate

    24.3%

    Message Three: 34.3% reply rate

    34.3%

    Message Four: 18.6% reply rate

    18.6%

    Source data: message one 22.9%, message two 24.3%, message three 34.3%, message four 18.6%. Most replies happen after the first send.

    3.4 FAQ

    1) Is Zeus AI just ChatGPT with a new name?

    No. Zeus AI uses the latest OpenAI models, but the product is much more than a model wrapper.

    Zeus includes its own workflow logic, guardrails, integrations, and a custom knowledge layer (retrieval-augmented generation) so responses are grounded in your business context.

    In practice, it behaves more like a trained digital team member than a generic chatbot.

    2) Which models power Zeus AI?

    Zeus AI uses the latest OpenAI models and we continuously upgrade as better models become available.

    Our architecture is model-agnostic, so we can improve model performance over time without requiring you to rebuild your workflows.

    3) How do you test for accuracy, robustness, bias, and hallucinations?

    This is a core part of our system design.

    We run an automated testing framework that executes prompts thousands of times across realistic and edge-case scenarios. We then iterate prompts, flows, and guardrails until performance meets expected standards.

    Our approach includes:

    • High-volume automated testing: repeated prompt runs at scale to measure consistency and failure modes.
    • Repeat-until-pass methodology: prompts and flows are tested and refined until they perform as expected.
    • Robust guardrails: Zeus is intentionally constrained to business-relevant context and approved behaviours.
    • Grounded answers via knowledge retrieval: for business-specific questions (e.g. pricing, policies), Zeus checks your custom knowledge base.
    • "Don't know" behaviour: if the information is not available, Zeus is designed to say it does not know rather than inventing an answer.
    • Controlled scope: Zeus is built to feel human, but remain operationally disciplined and domain-limited.

    This is how we reduce hallucinations while keeping conversations natural and useful.

    4) Is Zeus AI secure and enterprise-ready from a data/compliance perspective?

    Yes. Zeus is built for enterprise use and we regularly support large corporate security and procurement reviews.

    We can cover security questionnaires and controls around customer data processing, storage, logging, access, and segmentation.

    Key controls include:

    • Data protection and encryption
    • Auditability and logging
    • Data segmentation between clients
    • Information security review support for enterprise onboarding

    5) Is Zeus AI GDPR compliant?

    Yes. Zeus AI supports GDPR compliance requirements, including consent handling, access, and erasure workflows.

    If required, we also support corporate information security processes to document how customer data is handled end-to-end.

    6) How does Zeus integrate with existing systems?

    For this SmoothSale pilot, the setup is deliberately simple:

    • Upload a CSV/spreadsheet of leads
    • Zeus runs WhatsApp nurture and qualification
    • Call-ready leads are sent to your team by email
    • No CRM integration, webhooks, or technical setup required for v1

    7) What can Zeus actually do for the business?

    Zeus can proactively engage contacts, qualify intent, answer business questions using approved knowledge, nurture leads over time, and book interested prospects into calls.

    The goal is to increase speed-to-lead, reduce manual follow-up load, and convert more opportunities consistently.

    8) What support do we get after implementation?

    You get dedicated support, including onboarding and practical rollout guidance.

    For larger deployments, we provide structured account management and priority support paths so Zeus remains reliable as a core operating system.

    9) How does a user unsubscribe from the conversation?

    A user is treated as unsubscribed and opted out of communications when they clearly ask for the conversation or future contact to stop.

    In plain terms, this means any direct request like:

    • "stop"
    • "remove me from your list"
    • "don't contact me again"
    • "please stop messaging/calling this number"
    • Aggressive phrasing that clearly means the same thing

    This also applies when someone says they are the wrong person, wrong number, or wrong contact and makes clear they do not want any further messages.

    A user is not unsubscribed if they simply say the timing is not right, they are not currently interested, or they are currently using someone else. These users are kept in the system so they can be nurtured for when the timing is right. They are not counted as an opt-out, as we still want to be able to market to them.

    10) Will this actually produce booked meetings?

    Yes. Engagement through WhatsApp is typically much higher than through email, and using a strong AI sales script helps contacts clearly understand your offer, which increases the number of meetings booked.

    11) Will this damage our brand or customer trust?

    We review and test the AI sales script with you before launch to ensure you are happy with how it represents your brand.

    We then launch in small batches so we can review real-world performance and refine the script as needed. This protects your brand and helps deliver an excellent customer experience.

    12) Will my team have to do loads of work?

    Rather than building an AI tool internally, Zeus is designed to deliver high value with low operational lift on your side.

    13) Will this become another tool nobody uses?

    Zeus delivers call bookings without requiring your team to log in and manage WhatsApp conversations.

    In practice, there is very little interface for them to manage. Their main focus is handling the higher volume of booked calls.

    14) Can I trust the numbers?

    Yes. We provide a reporting dashboard and exportable CSV files, and you can cross-reference results against your team's outcomes.

    2.2 Quote

    Pilot package

    SmoothSale WhatsApp Lead Reactivation Pilot

    £3,000 ex VAT £1,000 ex VAT per month for 1,000 leads × 3-month pilot

    • Reactivate aged/dead seller leads via WhatsApp and nurture long-dated situations to call-ready
    • CSV/spreadsheet lead upload, WhatsApp nurture, and email routing for call-ready leads
    • Qualify on situation, motivation, timeline and equity, then alert the SmoothSale buying team by email
    • All three AI agents included
    • £1,000 set-up fee waived

    Three-month pilot for 1,000 leads per month. £3,000 ex VAT total, paid upfront.

    Platform and key terms

    Pricing and terms

    • Included: all three AI agents, unlimited conversations per contact, 24/7 automated engagement, full analytics dashboard
    • Set-up fee: £1,000 waived for this pilot
    • Meta usage charges: separate, projected circa £45 per month, billed directly by Meta based on actual usage
    • Term: 3-month pilot. Notice period: 1 month from the end of the term
    • Order Commencement Date: week commencing 22 June 2026
    • Payment: £3,000 ex VAT paid upfront by bank transfer within 14 working days of the invoice being created

    Terms & Conditions, Service Level Agreement, and Services available at get-zeus.com. Fee quoted excludes VAT.

    2.3 Book a call

    3.1 Timeline

    Timeline

    Total plan length: 24 working days - Day 1 of 24 - Current stage: Knowledge Base Creation & AI Training

    Knowledge Base Creation & AI Training
    Today
    3d
    Sales Script & Pre-Qualification Logic
    3d
    Campaign Build & Launch
    12d
    Brand Alignment & Customisation
    2d
    Testing & Quality Assurance
    3d
    Training & Handover
    1d